Face it, humor is what gets us by. Without it, everyday life would most likely prove to be droll and mundane. Motions would be repeated as routines set in, with little sparking our interest or putting smiles on our faces. That’s what has appeared to happened with American eating habits-we view food as either pleasure, routine, or comfort. Pleasure in enjoying its quality and in sharing a meal with others; routine in the fact we typically consume some quantity of foodstuffs throughout each and every day; and comfort in the fact that many use food to appease some sort of emotional distress-whether it be a control issue or merely a pick-me-up. However, the substantial number of obese citizens in America is not a small laughing matter. Weight concerns are compromising our health, taxing an already strained economy, and portrying an image of laziness that is met with disdain by numerous foreign cultures. Yet despite the obvious need for a call to action, many passively sit by as they gorge themselves on greasy burgers and fries…enticing a sort of ironic humor in the fact that in a society which places such a high value on “decent” food, and even more-so on the unattainable “perfect” body image, that such a society, in turn, is able to eat such crap as a super-sized value meal-which thus inevitably leads to a figure that much resembles the food which they are consuming-lumpy and grotesque-rather than lean and trim.
There is someone laughing however. Actually, make that two people. Rory Freedman and Kim Barnouin to be exact, and when there’s a punchline, let’s just say the pair is not laughing with you. Snippy, sarcastic, and clever-both with wordplay (when they’ve ceased calling the reader a “lazy shit”) and advertising-Freedman and Barnouin have masked their animal-rights, vegan campaign under a facade of dietary techniques and a steady stream of criticism and belittlement paraded as humor. Viewed with an indifferent eye, some of their work is entertaining-the biting edge to their remarks provides a refreshing take on a worn-out subject that sparks interest in their desperate audience. However, with a society that upholds a rail-thin body image as perfection, and a people willing to literally starve and purge themselves in attempt to attain such a goal, perhaps degrading the self esteem of people who are already body-sensitive isn’t the smartest idea. Is anyone really laughing now, when they’re the butt of the jokes?